Franchise Sales Outsourcing (FSO) FAQ

Blue Seas handles everything – marketing input, lead processing, materials distribution, pre-qualification, ongoing follow-up, Discovery Day, closing meetings, and ongoing reporting on progress.

Blue Seas takes a monthly service fee to offset the costs of handling leads and a commission for each franchisee/licensee that is sold.

Monthly service fees are based on the anticipated lead flow. For most clients, these fees will range between SGD $3,000 and SGD $8,000 per month.

Commissions will vary based on a variety of factors, including the franchisor’s/licensor’s commitment to marketing, the amount of the initial fee, and the availability of financing. Typical commissions will range between 15%-25%.

Depends, as sometimes it is advantageous to advertise with digital marketing, or similar, solutions yet often it is not required. Thus, not mandatory and to be discussed.

Depends. Blue Seas generally takes over all sales activities on behalf of its clients. In these instances, it works with clients on an exclusive basis to avoid any sales channel conflicts. However, we can discuss.

Generally, our clients can minimize or eliminate brokers; however, for those who choose to do so, brokers can be treated as another form of lead generation.

Yes. Management will receive reports on key sales variables, including lead counts, sources, activity, and pipeline updates.

The client owns all the leads generated based on their advertising. Upon termination, we will provide you with all your leads in an electronic format used by most contact management software.

There are no guarantees, but we do not take on clients unless we believe we can sell their concept/brand.

Blue Seas has developed a set of criteria to determine if a franchisor/licensor qualifies for the Blue Seas FSO/LSO program. If you meet the preliminary qualifications, we will conduct an onsite/virtual interview as a final step in determining if the relationship will be mutually beneficial.