+65 9144 1412 [email protected]

Franchise Sales Outsourcing (FSO) FAQ

Which aspects of the franchise sales process are handled by Blue Seas FSO?

Blue Seas FSO handles everything – franchise marketing input, lead processing, materials distribution, pre-qualification, ongoing follow-up, Discovery Day, closing meetings, and ongoing reporting on progress.

How does Blue Seas FSO charge?

Blue Seas FSO takes a monthly service fee to offset the costs of handling leads and a commission for each franchise that is sold.

How are the monthly service fees determined?

Monthly service fees are based on the anticipated lead flow. For most franchisors, these fees will range between SGD $3,000 and SGD $8,000 per month.

What is a typical commission?

Commissions will vary based on a variety of factors, including the franchiser’s commitment to marketing, the amount of the franchise fee, and the availability of financing. Typical commissions will range between 15%-25%.

Is there a required marketing commitment for franchisors?

Depends, as sometimes it is advantageous to advertise with digital marketing, or similar, solutions yet often it is not required. Thus, not mandatory and to be discussed.

Can we work with Blue Seas FSO on a non-exclusive basis?

Depends. Blue Seas FSO generally takes over all franchise sales activities on behalf of its clients. In these instances, it works with clients on an exclusive basis to avoid any sales channel conflicts. However, we can discuss.

We generate a lot of leads through brokers – how does that work into the Blue Seas FSO program?

Generally, our clients can minimize or eliminate franchise brokers; however, for those who choose to do so, brokers can be treated as another form of lead generation.

Does Blue Seas FSO provide any reporting to Management?

Yes. Management will receive reports on key franchise sales variables, including lead counts, sources, activity, and pipeline updates.

Who owns the leads?

The franchiser owns all the leads generated based on their advertising. Upon termination, we will provide you with all your leads in an electronic format used by most contact management software.

What guarantees are there?

There are no guarantees, but we do not take on clients unless we believe we can sell their franchises.

How do I know if my franchise organization will qualify?

Blue Seas FSO has developed a set of criteria to determine if a franchiser qualifies for the Blue Seas FSO program. If you meet the preliminary qualifications, we will conduct an onsite/virtual interview as a final step in determining if the relationship will be mutually beneficial.

How do I find out more?
Send an email to [email protected]

Time is Money. Ready To Franchise Now?


Phone: +65 9144 1412

Email: [email protected]

Address: 1 Tampines North Drive 1, #06-08 T-SPACE, Singapore 528559

5 + 11 =