Franchise Sales Outsourcing (FSO) FAQ

Blue Seas FSO handles everything – franchise marketing input, lead processing, materials distribution, pre-qualification, ongoing follow-up, Discovery Day, closing meetings, and ongoing reporting on progress.

Blue Seas FSO takes a monthly service fee to offset the costs of handling leads and a commission for each franchise that is sold.

Monthly service fees are based on the anticipated lead flow. For most franchisors, these fees will range between SGD $4,000 and SGD $8,000 per month.

Commissions will vary based on a variety of factors, including the franchiser’s commitment to marketing, the amount of the franchise fee, and the availability of financing. Typical commissions will range between 20%-30%.

Yes. Franchisors are required to commit to certain levels of monthly franchise marketing expenditures to be accepted in the Blue Seas FSO program. Typically required expenditures start at a minimum of SGD $4,000 per month.

No. Blue Seas FSO generally takes over all franchise sales activities on behalf of its clients. In these instances, it works with clients on an exclusive basis to avoid any sales channel conflicts.

Generally, our clients can minimize or eliminate franchise brokers; however, for those who choose to do so, brokers can be treated as another form of lead generation.

Yes. Management will receive reports on key franchise sales variables, including lead counts, sources, activity, and pipeline updates.

The franchiser owns all the leads generated based on their advertising. Upon termination, we will provide you with all your leads in an electronic format used by most contact management software.

There are no guarantees, but we do not take on clients unless we believe we can sell their franchises. With that in mind, we contractually commit to certain levels of franchise sales performance each year.

Blue Seas FSO has developed a set of criteria to determine if a franchiser qualifies for the Blue Seas FSO program. If you meet the preliminary qualifications, we will conduct an onsite/virtual interview as a final step in determining if the relationship will be mutually beneficial.